Posts tagged marketing

• Eli Lilly Settles Seven State Suits (Confidentially) for Zyprexa Off-Label Marketing

  Camryn Hansen | September 23, 2009 9:36 PM | 1 CommentCherry Hill, NJ Category: FDA & Prescription Drugs
  

  Earlier this week, Eli Lilly agreed to settle lawsuits filed by seven states, charging the pharmaceutical company with off-label marketing of the strong antipsychotic drug...

• Rogue Agent inside Pfizer had Personal Mission to Sell Bextra Off-Label and at Unapproved Doses

  Mike Ferrara | April 09, 2009 10:28 PM | 1 CommentCherry Hill, NJ Category: FDA & Prescription Drugs
  

  From documents filed by federal prosecutors against Mary Holloway, believed to be a Pfizer employee, it appears that a rogue sales unit existed within Pfizer whose goal was to sell the painkiller...

• Purported Scientific Study of Vioxx was Actually a Merck Marketing Scheme

  Mike Ferrara | September 11, 2008 1:19 PM | 1 CommentCherry Hill, NJ Category: FDA & Prescription Drugs
  

  According to internal Merck documents uncovered during legal preparation for the recent Vioxx lawsuits, a 1999 Merck & Co. study of the drug, ostensibly designed to test its effects on the...